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52 Fashion Blogging Ideas To Help You Reach New Readers in 2022


If you’re looking for fashion blogging ideas, you’ve come to the right place. In this post, we’ll share some of our favorite ideas for fashion bloggers to try.

Whether you’re just starting out or you’ve been blogging for a while, these tips will help you create fresh content and reach new readers. So what are you waiting for? Get inspired and get started!

fashion blogging ideas by Category

There are seemingly endless possibilities when it comes to fashion blogging. However, not all topics are created equal.

Evergreen topics

Some blog post ideas are evergreen, meaning they will always be relevant and popular, while others are more likely to go out of style. When deciding what to write about, it is important to consider the longevity of the topic.

Evergreen topics include trends that never go out of style, such as classic looks or how to dress for your body type. These topics can be written about again and again without becoming outdated.

Blog ideas to consider:

  • How to dress for your body type
  • Fashion trends that stay stylish
  • How to build a classic capsule wardrobe
  • Tips for dressing like a fashionista on a budget
  • The dos and don’ts of fashion
  • How to accessorize your outfit
  • Fashion rules

Seasonal topics

Other popular seasonal topics include seasonal guides (e.g., what to wear in spring), gift guides (e.g., what to buy for the fashionista in your life), or trend reports (e.g., the hottest trends for summer).

These posts can be helpful for readers who are looking for specific fashion advice or want to stay up-to-date on the latest trends. However, it is important to keep in mind that these topics will only be relevant for a limited time, so you’ll need to make sure that your content is timely and relevant.

Topics to consider:

  • What to wear in spring
  • The hottest trends for summer
  • Fall fashion must-haves
  • Winter fashion trends
  • Style tips for each season
fashion blogging ideas - overhead shot of colour matched outfit separates folded and arranged on a white background

HOT/current topics!

Some bloggers believe that trends that come and go quickly are best avoided as they will quickly become dated.

However, there is value in writing about current trends, especially if you have a unique take on the trend or can offer helpful styling tips. Just be sure to keep your posts timely and relevant, otherwise, you risk alienating your readers.

Topics to consider:

  • The best ways to style a current trend
  • What’s hot in fashion right now
  • How to rock the season’s hottest trends
  • Coverage of a recent fashion event – such as Fashion Week
  • An upcoming fashion trend to watch out for

Personal style

Your personal style is what makes you unique. It is an expression of your individuality and can be used to set you apart from other fashion bloggers. When writing about your personal style, focus on topics that will give readers a glimpse into your life and fashion choices.

What inspires your fashion style? How do you put together an outfit? What are your favorite fashion trends?

By sharing your personal style with readers, you can connect with them on a deeper level and build a strong, loyal following.

Topics to consider:

  • My fashion inspirations
  • How I develop my personal style
  • What’s in my closet
  • My daily outfit
  • How I put together an outfit
  • Fashion trends I love (or hate)
  • My favorite fashion bloggers
fashion blogging ideas - fashion blogger holding up a handbag in front of a camera

Celebrity fashion

Celebrity fashion is always popular, especially among younger readers. If you want to write about celebrity fashion, there are a few things to keep in mind.

First, be sure to focus on celebrities that your target audience is interested in.

Second, have a unique angle on the topic.

And third, make sure your content is timely and relevant. No one wants to read about yesterday’s news, so be sure to stay up-to-date on the latest celebrity fashion trends.

Possible topics:

  • What celebrities were wearing at a recent event
  • Best (and worst) dressed celebrities
  • Celebrity style inspiration
  • How to get the celebrity look on a budget
  • Fashion trends started by celebrities
  • Celebrity closet tours

Wardrobe staples/ways to wear

Every fashionista needs a well-rounded wardrobe, and there are a few key pieces that every closet should have. These “wardrobe staples” can be mixed and matched to create endless outfit possibilities.

When writing about wardrobe staples, focus on items that are stylish and versatile. You might also want to offer styling tips or suggest ways to wear the items in new and interesting ways.

Topics to consider:

  • The must-have items for your wardrobe
  • How to style a basic tee shirt
  • Ways to wear a little black dress
  • How to style jeans for any occasion
fashion blogging ideas - fashion blogger trying on an outfit in front of a camera

Fashion Blogging Ideas for specific occasions

Certain occasions call for specific types of clothing, and it can be helpful to have a go-to guide for what to wear. When writing about fashion for specific occasions, focus on giving readers advice that they can use in real-life situations.

What should you wear to a job interview? What’s the best way to dress for a first date? How can you dress to impress at a formal event?

By offering helpful, actionable advice, you can become a trusted resource for your readers.

Possible topics:

  • What to wear to a job interview
  • How to dress for a first date
  • Fashion tips for a formal event

Fashion on a budget

You don’t have to spend a lot of money to look good. In fact, some of the best fashion deals can be found if you know where to look.

When writing about fashion on a budget, focus on giving readers tips and advice for how to save money on clothing and accessories. You might also want to highlight some of the best places to find affordable fashion.

Topics to consider:

  • How to save money on clothing
  • The best places to find affordable fashion
  • Fashion deals and discounts
  • Stylish ways to wear thrifted clothing
  • How to make your clothes last longer

Color palettes

Certain colors look great together, and there are endless possibilities when it comes to creating a color palette for your wardrobe.

When writing about color palettes, focus on choosing colors that complement each other and offer suggestions for how to mix and match different pieces. You might also want to suggest ways to wear certain colors or highlight colors that are trending for the season.

Possible topics:

  • How to create a color palette for your wardrobe
  • Ways to wear a certain color
  • The best colors to mix and match
  • Trending colors for the season
  • Fashion tips for wearing colorful clothing

Sustainability topics

Sustainability is an important issue in the fashion industry, and there are a number of ways to make your wardrobe more sustainable. When writing about sustainability, focus on giving readers tips and advice for how to be more environmentally friendly with their clothing choices.

You might also want to highlight some of the best sustainable fashion brands or discuss the challenges of sustainable fashion.

Topics to consider:

  • How to make your wardrobe more sustainable
  • The best sustainable fashion brands
  • The challenges of sustainable fashion
  • Sustainable materials for clothing
  • Eco-friendly fashion tips (like this)

What makes a fashion blog successful?

Anyone can start a fashion blog, but it takes more than just posting photos of your outfits to build a following. So, what does it take to create a successful fashion blog?

  1. First and foremost, it’s important to have a strong sense of style. Readers should be able to look at your blog and get a clear sense of your aesthetic.
  2. Second, you need to be consistent. Unless you’re doing some sort of themed series, each post should have a cohesive look. That means using similar filters, colors, and photography techniques.
  3. Third, you need to be original. There are already a million fashion blog names out there, so it’s important to find some way to stand out from the crowd. Whether that means writing engaging and thoughtful commentary on these cool fashion blogging ideas or partnering with brands in new and interesting ways, originality is key.
  4. And lastly, you need to be relatable. Your readers should feel like they know you, so don’t be afraid to show some personality in your posts.

If you can nail down these four elements, you’ll be well on your way to starting a successful fashion blog.

fashion blogging ideas - fashion blog on a tablet

What are the best WordPress themes for a fashion blog?

As any fashionista knows, first impressions are everything. And when it comes to creating a fashion blog, the same is true. The design of your blog should be chic and stylish, with a layout that is easy to navigate.

It should also be responsive so that readers can view your content clearly on any device.

Fortunately, there are plenty of WordPress themes that work well for fashion blogs. Here are just a few of the best: 

  • Astra: If you want a theme that is easy to navigate and has many templates to choose from, Astra is the perfect theme for you. The Fashion Lifestyle blog template is perfect for fashion bloggers who want their photos and content to look amazing.
  • Divi: If you’re looking for a WordPress theme to give your fashion blog or website an edge, Divi is perfect. It offers hundreds of ready-made layouts and templates that you can use as needed, plus unlimited color options. The built-in page builder makes it easy to customize and add content to your pages – no coding required!
  • The Styler: The Styler WordPress theme is excellent for fashion, beauty, health, and fitness websites. With a full-screen header image, The Styler helps your content look its best. It also features ready-to-use templates for blog posts, full-width pages, and landing pages, and allows you to match your brand colors to create unique schemes that stand out.

Whichever theme you choose, make sure that it reflects your personal style. After all, your blog is an extension of your fashion sense – so make sure it’s one that you’re proud to show off.

How do fashion bloggers grow?

First, a little bit of history. Fashion blogs started in the early 2000s as a way for fashion enthusiasts to share their personal style with the world. In the years since, they’ve grown into a multi-billion dollar industry, with some bloggers earning millions of dollars per year.

But how do they do it? How do fashion bloggers become successful?

There’s no one answer to that question, as there are many different paths to success in the fashion blogging world. However, there are some commonalities among successful fashion bloggers.

  • They tend to be popular on social media, with large followings on visual platforms like Instagram and YouTube.
  • They also generally have a strong personal brand and are able to use their platform to sell products or collaborate with brands.
  • Finally, successful fashion bloggers are usually very strategic in their content creation, consistently putting out high-quality content that resonates with their audience.

By following these steps, fashion bloggers can grow their audience and turn their passion into a sustainable business.

I also suggest you have a look at our article on how to be successful at blogging – it includes 19 essential tips!

fashion blogging ideas - fashion magazine surrounded by pink accessories

Why is defining your niche as a fashion blogger important?

If you’re considering starting a fashion blog, one of the first things you need to do is figure out your niche. Why is this so important? There are a few reasons.

First, it will help you stand out from the crowd. With so many fashion bloggers out there, you need to find a way to make your voice heard. Defining your niche will give you a unique perspective that will attract readers.

Second, it will help you focus your content. Once you know what kind of fashion you want to blog about, you can start creating content that is relevant and engaging.

Finally, defining your niche will make it easier to connect with other fashion bloggers and brands. When you know what kind of fashion you’re interested in, it’s much easier to find others who share your passion.

So if you’re looking to start a fashion blog, take some time to think about your niche. It’s an essential part of making your blog successful.

How long should a fashion blog post be?

There is no easy answer to this question, as the ideal length of a post will vary depending on the topic, the audience, and the author’s style. However, there are a few general guidelines that can be helpful when trying to determine the appropriate length for a particular blog post.

In general, shorter posts are better suited for quick-hit topics such as fashion tips or trend roundups, while longer posts are better suited for a more in-depth discussion of specific topics. That said, even the most detailed and well-researched blog post will lose its impact if it is too long-winded or rambles on for too long.

Ultimately, the best way to determine the ideal length of a blog post is to experiment and see what works best for you and your audience. With a little trial and error, you’ll soon find your sweet spot.

For more info, check out this post on how long should a blog post be.

How to get content ideas for your fashion blog

So you want to start a fashion blog, but you’re not sure where to begin? The first step is coming up with content ideas that will resonate with your audience. To do this, take some time to brainstorm topics that you’re passionate about.

What makes you unique? What are your personal fashion insights and inspirations?

Once you have a good understanding of your own voice, it will be much easier to come up with fresh content ideas. Another great way to find inspiration is to keep up with the latest trends.

What’s hot in the world of fashion? What are people talking about?

By staying on top of current trends, you can ensure that your blog is always relevant and engaging.

Finally, don’t forget to make use of social media. Hashtags are a great way to find content that’s already popular, and social media platforms can also help you connect with other fashion bloggers and build an engaged community around your blog.

Content should always be at the forefront of your mind when planning your blog strategy. With a little effort, you can easily come up with ideas that will keep your readers coming back for more.

Fashion blogging ideas – Summary

There are a number of different topics that you can write about when it comes to fashion. To narrow down your options, consider writing about wardrobe staples, fashion for specific occasions, or fashion on a budget.

You might also want to focus on colors or sustainability. By offering helpful, actionable advice, you can become a trusted resource for your readers, so they’ll keep coming back for more.

In need of some inspiration? Find out how Dave Bowned started a fashion blog with 35,000 monthly visitors and grew 131% this year.

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