TikTok, the latest social media app to take the world by storm, is a great way to share your creative content with the world. But when is the best time to post on TikTok for maximum exposure? And how can you make sure that your posts get seen by as many people as possible?
In this article, we’ll answer those questions and more so that you can make the most out of your TikTok experience.
Most people use TikTok for entertainment purposes, which means that the best time to post is when people are most likely to be browsing the app.
In general, this means late at night or early in the morning. However, there is some variation depending on your location and Coordinated Universal Time (UTC) zone.
Here’s a breakdown by Influencer Marketing Hub of the best times to post on TikTok by day and time zone:
Monday: 6:00 a.m.\ 10:00 a.m.\ 10:00 p.m.
Tuesday: 2:00 a.m.\ 4:00 a.m.\ 9:00 a.m.
Wednesday: 7:00 a.m.\ 8:00 a.m.\ 11:00 p.m.
Thursday: 9:00 a.m.\ 12:00 a.m.\ 7:00 p.m.
Friday: 5:00 a.m.\ 1:00 p.m.\ 3:00 p.m.
Saturday: 11:00 a.m.\ 7:00 p.m.\ 8:00 p.m.
Sunday: 7:00 a.m.\ 8:00 a.m.\ 4:00 p.m.
Of course, these are just general guidelines. To get the most accurate idea of when to post on TikTok, you should experiment with different posting times and see what works best for you and your audience. It’s also worth considering the type of content you’re posting. For example, if you’re posting funny videos, you’ll probably want to post when people are most likely in a good mood and looking for a laugh.
How to Determine the Right Time to Post on TikTok in 7 ways
When determining the best time to post on TikTok, you should keep a few things in mind. Here are seven tips that will help you figure out when to post for maximum exposure:
1. Consider your time zone
It’s essential to consider your time zone when posting on TikTok. If you’re in a different time zone than your followers, they may not see your post when you intended. To avoid this, you can use a scheduling tool that allows you to schedule your posts in advance.
Consider the time difference between you and your followers: When you post, consider the time difference between you and your followers. If you’re in different time zones, your viewers may not see your post content until later.
2. Experiment with different days and times
The best way to figure out when to post on TikTok is to experiment with different days and times. Try posting at different times of the day and on different days of the week. See what works best for you and your audience.
Let’s say you’re trying to determine the best time to post on the TikTok account for maximum exposure. To do this, you should:
- Experiment with different days and times: Try posting at different times of the day and on different days of the week. See what works best for you and your audience
3. Take into account the type of content you’re posting
When it comes to finding the best time to post on a TikTok account, the type of content you’re posting should be taken into account. For example, if you’re posting funny videos, you’ll want to post when people are most likely in a good mood and looking for a laugh. On the other hand, if you’re posting educational videos, you’ll want to post when people are most likely to be in a learning mindset.
4. Keep an eye on your analytics
Once you start posting regularly on TikTok, pay close attention to your analytics. This will give you a good idea of when your videos are most seen and interacted with. From there, you can start to adjust your posting times accordingly.
To access your TikTok analytics, go to the “Me” tab and tap on the “Analytics” option. Here, you’ll be able to see things like how many views and likes you’re getting, as well as the average watch time for your videos.
5. Pay attention to when your followers are most active
In addition to paying attention to your own analytics, it’s also a good idea to pay attention to when your followers are most active on other social media platforms as well. This can give you a good indication of when people are most likely to see and engage with your content.
6. Use scheduling tools to your advantage
There are several scheduling tools available that can help you time your TikTok posts for maximum exposure. Using these tools, you can take the guesswork out of finding the best time to post on TikTok.
For example, Later is a popular scheduling tool that allows you to get a posting schedule and publish your TikTok videos in advance. With Later, you can even schedule your posts to go live at a specific time and date.
7. Stay flexible and be prepared to adjust your posting times
Finally, it’s important to stay flexible and be prepared to adjust your posting times as needed. The best time to post on TikTok will vary from day to day and week to week.
By being flexible, you’ll be able to find the sweet spot for your content and ensure that you’re getting the most exposure possible.
Suppose you’re experimenting with posting times and find that your content performs best when you post at 9:00 a.m. on Tuesdays. However, you might not always be able to post at that exact time. If you cannot post at 9:00 a.m., don’t worry; adjust your posting time accordingly.
9 Tips for Getting More Exposure on TikTok
In addition to posting at the right time, you can do a few other things to get more exposure for your TikTok videos. Here are some tips:
There’s nothing wrong with using popular hashtags to get more views on your videos. In fact, it can be a great way to get exposure for your videos if you use them wisely.
Just don’t go overboard with them. Use a few relevant hashtags that are popular now, but don’t stuff your video with dozens of them.
Suppose you’re posting a video about a new dance craze. In that case, some relevant hashtags you might use could be #dancecraze, #newdance, or #trending.
To find popular hashtags, you can check out the “Trending” section on TikTok, or do a search for popular hashtags related to your topic. Or, you can use a tool like Hashtagify to find popular hashtags.
In addition to using popular hashtags, use relevant hashtags that describe your video content. That way, people interested in that topic will be more likely to find your video.
For example, if you’re posting a video about cooking, some relevant hashtags you might use could be #cooking, #recipe, or #food.
Sometimes it can be helpful to use a mix of popular and less popular hashtags. That way, you’ll get exposure from the general TikTok community and people interested in your specific topic.
3. Post videos that are creative and original
This should go without saying, but it’s worth repeating: post creative and original videos. People are more likely to watch and share your videos if they’re interesting and different from everything else that’s out there.
Creativity and originality mean:
- Being yourself: People want to see the real you, so don’t try to be someone you’re not.
- Being creative with your content: Try to come up with new and interesting ideas for your videos. Other TikTok users can inspire you, but make sure to put your own spin on things.
- Being original with your filming and editing: Use filters, special effects, and creative editing techniques to make your videos stand out.
4. Use TikTok ads
If you want to get even more exposure for your videos, you can use TikTok ads. With TikTok ads, you can promote your videos to a wider audience on TikTok and other platforms like Instagram and Facebook.
Your TikTok ads can be either in-feed videos or brand Takeovers. In-feed videos are short, skippable ads that appear in between other videos in the TikTok feed. Brand Takeovers are full-screen ads that appear when a user opens the app.
TikTok ads are a great way to get more views, but they can be expensive. So, if you’re on a tight budget, you might want to focus on other methods of getting exposure for your videos.
5. Collaborate with other users
Collaborating with other users is a great way to get more exposure for your videos.
For example, you could team up with another user to do a duet or make a video together where you share your own tips on a particular topic.
Collaborating with other users is a great way to get exposure to their followers, who might not have seen your videos otherwise. Also, collaborating with a popular figure on TikTok can accelerate your growth tremendously!
To find people to collaborate with, you can search for users who have a similar number of followers as you do, or who make videos in a similar style to yours.
6. Host a challenge
Another great way to get exposure for your videos is to host a challenge. With a TikTok challenge, you create a captivating idea and invite other users to participate.
For example, you could invite users to film themselves doing a dance routine to your song or ask them to submit videos of themselves doing a funny impression.
The key to hosting a successful challenge is ensuring your idea is creative and original. And, you should try to partner with other users or brands who can help promote the challenge.
7. Go live
Going live on TikTok is a great way to get more exposure for your videos. When you go live, your video appears at the app’s top, and people following you will get a notification that you’re live.
When you’re live, people can comment on your video and interact with you in real-time. This is a great way to engage with your target audience and get them interested in your content.
8. Analyze your results
Once you start posting videos on TikTok, it’s important to analyze your results so you can see what’s working and what’s not.
To do this, you can use TikTok’s built-in analytics tool on the TikTok pro account, which is available to all users.
With the TikTok analytics tool, you can see how many followers, views, likes, and comments your videos are getting, as well as other statistics like average watch time and completion rate.
Analyzing your results will help you understand what kind of content resonates with your target audience and what’s not. This way, you can adjust your strategy and start posting even better videos.
9. Keep at it!
The most important thing to remember when posting on TikTok is to keep at it. The more videos you post, the more exposure you’ll get and the better your chances of becoming popular on TikTok.
So, don’t give up if your first few videos don’t get a lot of views. Just keep posting quality content, and eventually, you’ll start to see your following grow.
Posting on TikTok can be a great way to get your brand or business exposure. But, it’s important to remember that it takes time and effort to become popular on TikTok. So, keep at it, and don’t give up!
The Bottom Line
Posting on TikTok is a great way to get more views, but it’s not always easy. To get more exposure for your videos, you need to post quality content, use hashtags, collaborate with other users, and host challenges.
Of course, you don’t have to post at this exact time to be successful on TikTok. But, if you want to maximize your exposure, this is the best time to post.
So, if you want more views on your TikTok videos, remember to post at the right time, use hashtags, and try out some of these other tips.
Does posting time matter on TikTok?
Depending on your goals, it can matter what time you post on TikTok. If you’re trying to get more views, then posting at the right time can help. But, if you’re just trying to get your videos seen by your followers, then it might not make a difference what time you post.
How often should you post on TikTok?
There is no set rule for how often you should post on TikTok. But, if you’re trying to get more views, it’s generally a good idea to post at least once to three times a day.
Yes, hashtags work on TikTok. Using popular hashtags can help you to get more views on your videos. But, it would help if you also used relevant and targeted hashtags so that your videos can be seen by people who are interested in your content.
Is it better to post Tiktoks at night or in the morning?
The best time to post on TikTok will ultimately depend on your target audience and when they are most active. However, you can follow some general guidelines to maximize your exposure.
For example, if you’re targeting a teenage audience in the United States, you’ll want to post during the evening hours when they’re most likely to use the app. On the other hand, if you’re targeting a global audience, you’ll want to post during the morning or afternoon hours to reach people in different time zones.
Ultimately, the best way to determine when to post on TikTok is to experiment and see when you get the most engagement. Try posting at different times of day and on different days of the week to see what works best for you.
What’s the worst time to post on TikTok?
Generally speaking, the worst time to post on TikTok is late at night or early in the morning. These are when users are least likely to be active on the app, so your content is less likely to be seen.
Of course, there are always exceptions to the rule – if you’ve got a particularly engaging or funny video, it could do well at any time of day.
But as a general rule of thumb, avoid posting late at night or early in the morning if you want your content to be seen by as many people as possible.
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