The use of Facebook has become part of our routine. We don’t even notice it anymore. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life before Facebook. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. I mean, how else would you connect with your friends? Or share your stories? Or know what events to go to? Or…there is so much more that we depend on Facebook for.
Undeniably, Facebook connects more people than any company ever has in the past. And, businesses know this too. The popularity of social media, and in particular that of Facebook has made brands rethink their marketing strategies and how they deal with customers. And now, millions of businesses around the world rely on Facebook to connect with people. That’s why it’s crucial that businesses, and precisely marketers stay ahead of Facebook trends in order to make the most out of their marketing efforts.
To get even more tips on how to open a Facebook shop, check out our Facebook shop guide for beginners. If you are already running ads, learn how to optimize your Facebook pixel, and increase your conversion rate.
Here’s a list of Facebook statistics that you need to know about in 2022:
1. How Many People Use Facebook?
Facebook has 2.94 billion monthly active users (Meta, 2022). If that number doesn’t blow you away, it also has 1.96 billion users that are visiting the social networking site on a daily basis. This means that users were visiting at least one of Facebook’s core products – which include Facebook, WhatsApp, Instagram, and Messenger.
Facebook first hit the one billion monthly active users mark in October 2012 and crossed the two billion active users mark almost five years later in June 2017.
Facebook has reached such a massive audience that it’s become impossible for marketers to ignore. And since so many Facebook users visit the site on a daily basis, it makes them a great potential audience for your digital marketing efforts.
Facebook’s mantra has always been about bringing the world closer together, and in the 18 years since its launch, it has not only achieved that, but it has exploded in popularity.
When it comes to social media, Facebook is the undefeated champion. Based on recent statistics, Facebook is the leading social platform, reaching 59.0 percent of social media users (eMarketer, 2020).
Since its creation, Facebook has ruled the world of social media, and it seems like there’s no stopping the giant. Though there are many strong competitors like Instagram, Snapchat, Twitter, and several others that are trying to compete, Facebook still stands strong among the competition.
Facebook has the most number of active users out of all the social media platforms and people spend hours a day scrolling through their Facebook feeds. For many of them, Facebook isn’t just a social media platform, it’s a way of life.
One of the reasons Facebook has been able to maintain its staggering growth is its ability to meet users’ needs. Over the years, Facebook has surpassed all expectations and has evolved to meet the needs of its growing user base.
Its willingness to adapt to the latest trends and changes is also why Facebook continues to reign as the market leader.
Here’s a guide to social media marketing that can teach you how to advertise using social media.
3. Facebook Advertising Revenue
With Facebook’s massive reach and popularity among marketers, it’s no wonder that the bulk of Facebook’s revenue comes from advertisements.
In the fourth quarter of 2020, the company brought in $27.2 billion in ad revenue (Facebook, 2021). That puts its average revenue per user at $10.14. Not only does its ad revenue make up nearly all (96.8 percent) of its $28.1 billion revenue for the entire quarter, it’s also a 31 percent year-over-year increase.
In fact, Facebook earned significantly more in ad revenues in 2020 than it did the previous year. Totaling $84.2 billion for the year, that’s 21 percent more than in 2019.
This is even more impressive considering Facebook experienced a “significant” fall in ad demands at end of the first quarter of 2020 as a result of the coronavirus pandemic. This was evident in the higher seasonal fall in ad revenue from the final quarter of the previous year to the first quarter of the following year.
For instance, Facebook’s 2020 first-quarter ad revenues fell 15.9 percent from the $20.7 billion generated in 2019’s fourth quarter. In comparison, 2019’s first-quarter ad revenues fell just 10.4 percent from the previous quarter.
4. Businesses Use Facebook
There are more than 200 million small businesses around the world using Facebook’s tools (Facebook, 2021).
One of its most popular tools is the Facebook Page, where businesses can publish and share their business information like address, contact details, and a description of the products or services that they offer. With this, brands can greatly increase their online presence.
There are many benefits to using Facebook Pages. Through them, businesses can reach one of the world’s largest communities. They can also build an audience and connect with people who are interested in what they have to offer.
Customers can post questions to Facebook Pages, to which businesses can respond, which saves time and streamlines communication. In short, a Facebook Business Page is a free opportunity for your business to increase brand awareness and promote positive word-of-mouth.
If you’re looking to get started, here are 19 easy steps to setting up a killer Facebook Business Page.
5. How Many Americans Use Facebook?
Of the US population, 63.7 percent of those aged 13 and above say they use Facebook (DataReportal, 2022). That’s an estimated 210 million Americans.
Facebook continues to be the most popular social media platform among US consumers. To show how dominant Facebook is, the same survey shows that it’s used by 74.2 percent of all US consumers (around three in four). This is significantly more than the next non-Meta-owned entity on the list, TikTok, which is used by 42.4 percent of the US population. With this Facebook statistic, it’s safe to say that Facebook marketing is the way to go for brands whose main target audience is in the US.
Taking a closer look at Facebook’s user demographics in the US, we see that it’s more widely used by females than males. 54.8 percent of Facebook users there are female, compared to the 45.2 percent who are males.
Knowing the preferred social media platform of the US population can provide valuable information for marketers looking to target this market.
6. Young Adults Prefer to Use Facebook
Contrary to popular belief, Facebook still remains the dominant social media platform for young adults. 58 percent of Facebook users are under the age of 35 (DataReportal, 2022), which means that they fall under the age demographic of Millennials and Generation Z.
Despite other social media platforms such as Snapchat and TikTok gaining popularity among young adults, Facebook still has the attention of Millennials and Gen Z. Understanding Facebook demographics helps to drive your brand’s online presence and guides you on how your business can benefit from marketing through the right channels.
Getting to know what platform your target market is using most of the time helps to determine which platform makes the most sense for your business to utilize. This brings you a step closer to improving engagement with your target audience instead of wasting your marketing efforts by promoting on platforms that your target audience isn’t active on.
7. Facebook Users Choose Mobile Over Desktop
One of the reasons Facebook has become such a huge social network worldwide is its mobile accessibility. Unrestricted access through multiple mobile apps as well as its mobile website has given Facebook an edge over competitors without a mobile-first approach.
98.3 percent of Facebook users access the social media platform via their mobile devices (DataReportal, 2021). That means that only 1.7 percent of Facebook users log in exclusively on their desktops or laptops.
Due to Facebook’s reach on mobile devices, it comes as no surprise that it ranks as one of the most-downloaded apps worldwide. For instance, in the Google Play Store, Facebook Messenger, Messenger Lite, and Facebook frequently rank among the most popular apps.
This Facebook statistic also helps to emphasize how important it is to optimize your content for mobile devices. With user comfort becoming the primary goal, mobile accessibility is something that marketers can’t afford to ignore.
8. Average Time Spent on Facebook
When it comes to time spent on Facebook, the latest Facebook statistics show that users spend an average of 19.5 hours on the social media app each month (DataReportal, 2021).
This means that, aside from being the most popular social media platform, it’s also the most popular social media mobile app. Whether it’s scrolling down a newsfeed while waiting in line to buy groceries, on the train to work, or that last scroll before bedtime, it’s clear that Facebook plays a significant role in consumers’ daily lives.
Compared to other big social apps, people spend almost the same amount of time on WhatsApp, at 19.4 hours per month. This is followed by Instagram, on which users spend 10.3 hours per month. Incidentally, WhatsApp and Instagram are also owned by Facebook.
For marketers, it’s important to understand the time spent on social media apps matters because the more time people spend on these apps, the higher their chances of being exposed to advertisements. This is also why it helps to know Facebook statistics like the best time to post on Facebook.
From a user’s perspective, this Facebook statistic is interesting because Facebook launched a tool in 2018 that lets them track how long they’ve spent on Facebook. It also lets them set a time limit and receive an automated reminder when they exceed their allocated time.
9. Marketers Love Using Facebook
Being the biggest social media site out there, Facebook gets its fair share of attention from marketers as well. For instance in the US 86 percent of marketers are using Facebook for advertising (Emarketer, 2018).
Regardless of the size of your business, Facebook is a great place to start your social media marketing efforts. Almost all types of content works well when it comes to sharing on Facebook, which makes it easy to get started on. Through Facebook not only do marketers reach out to their target audience, but they can also use the social media platform to interact with their customers and enhance their relationship with them. Facebook advertising also helps marketers use the information they have to refine their strategies and target their audience in a more cost and time-efficient manner. Check out this Facebook ads for beginners video to learn more.
10. Products Discovery via Facebook
Facebook is connecting people to brands and products. In fact, 78 percent of American consumers have discovered retail products to buy via Facebook (Kleiner Perkins, 2018). The survey suggests that more than half of the people have used Facebook to actively look for products, with the majority of them discovering new products on Facebook’s News Feed, Pages, and Groups.
Facebook is becoming increasingly important as a discovery platform. Users don’t just spend time on the platform to get in touch with others, or to share more about their lives, but also to browse, research, and find inspiration. This information can also be of value to marketers, in order to help them improve the customer journey. Understanding what the customer is looking for can lead to marketers making it easier for people to discover products on mobile and as a result businesses driving more sales.
That’s a wrap for the top ten Facebook statistics for 2022. It’s safe to say that in this day and age your audience is using Facebook, and your competitors are too. In order to stay on top of trends, you need to make sure that your Facebook strategy is up-to-date. Especially with the use of Facebook evolving over the years, it’s important for marketers to step up their game in light of these Facebook statistics for 2022. If done right, Facebook can be a game-changer for you and your business.
Summary: Facebook Statistics
Here’s a summary of the Facebook statistics you need to know in 2022:
- 2.94 billion monthly active users use Facebook. It also has 1.96 billion users that are visiting the social networking site on a daily basis.
- Facebook is the leading social media platform, reaching 59.0 percent of social media users.
- Facebook brought in $27.2 billion in ad revenue in Q4 2020.
- More than 200 million small businesses around the world use Facebook’s tools.
- 63.7 percent of the US population aged 13+ use Facebook.
- 58 percent of Facebook users are under the age of 35.
- 98.3 percent of Facebook users access the social media platform via mobile phones.
- Facebook users spend 19.5 hours per month using the Facebook app.
- 86 percent of US marketers are using Facebook for advertising.
- 78 percent of American consumers have discovered retail products to buy via Facebook.
Want to Learn More?
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