Search Engine Journal has put out a list of simple tips that can help your business to rank higher on the Google search engine results pages. Ranking on Google is important to help your customers find your business or niche website. Here are 12 easy ways to boost your rankings and get found by more people.
1. Measure Rankings
Do you know where you stand on the SERPs right now? You need to have a great idea of your baseline for key terms from Google Search Console. The best thing to do is export the data from Search Console so that you have a tangible record of where you started.
2. Targeting Keywords
If your keywords don’t match up with the objectives of your business, you have a problem. Target the right keywords by thinking about search intent. Understanding your user’s intent can offer you some guidance in how to move searchers along your sales funnel.
3. Simplify Structure
Make your website as easy as possible for search engines to crawl. Complex sites that aren’t user-friendly will be penalized in the search results. Structure your site in a way that makes sense.
4. User Experience Matters
User experience is now one of the factors that Google uses in its rankings, so make sure that your site has a great UX with the Google Core Web Vitals. This accounts for things like page load times so that you can maximize UX.
5. Optimize for Users
It should be clear what your website is about for both the search engine and your end users. You can do this through simple actions like being succinct and giving accurate information. Adding the appropriate header tags can also help.
6. Create Great Titles
Title tags are what draw both search engines and readers to your page. It is the first thing that your audience will see on the search engines, so make it count. Use tools like CoSchedule to find titles that are eye-catching without being clickbait.
7. Read Up on Algorithms
If your goal is to improve your SEO, then you absolutely must stay on top of Google’s frequent algorithm updates. This can guide your keyword selection and integration and provides insight into why your page may have been penalized or promoted during an update.
8. Give Quick Answers
Your audience came to your website because they wanted to learn the answer to their question. Optimize your page to include featured snippets and rich snippets for the main query that your page can answer.
9. Use Inbound Links
Build up a rich network of inbound links. This move is simple but can take some time to put into practice. Inbound links establish you as an authority in Google’s eyes so it is well worth the time investment to convince other sites to link back to yours.
You need to promote your content across different platforms: inbound links, social media, email newsletters, and improved rankings.
11. Continue to Improve Content
Creating SEO-friendly content isn’t a once and done type of deal. You have to continuously update and improve upon that content. This gives your audience the most accurate and up to date answer to their question.
12. Set Up Google Business
Maximize local searches by setting up your Google Business account and optimizing it with maps, reviews, and more.
Maximizing Your Google Keyword Rankings
Are you ready to see an impact on your Google keyword rankings? Figure out how to apply these tips to your content, and you might just see a boost in your results!