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20+ Trending Products for 2021 (and Tips to Promote Them)


With new products popping up around the internet, we’ve decided to freshen up this list with the trending products to sell in 2021. 

Some argue that you shouldn’t sell trending goods, or whatever everyone else is selling. But I know from experience that that isn’t true. Here’s why: I added trending products to one of my stores and saw people frequently visiting and making repeat purchases. All because I had listed the most interesting and in-demand items. What I concluded is that if we ride the wave early, there’s a good chance to make a profit in a short period. 

Another advantage of selling popular products is availability: In addition to the rising stars on platforms like Oberlo, you’ll be able to find a great selection of trending products on wholesale marketplaces such as Handshake

Let go of self-limiting beliefs that you can’t make money with trending items. Consumers are willing to pay top dollar for hot new products as they look to earn bragging rights of being the first to try them. With that in mind, here’s a list of the top trending products to sell in 2021. Feel free to choose the one that excites you most.

To get even more ideas about what to sell, sign up for our course today.

If you’re wondering what products are trending now, we’ve got you covered. Here’s a list of items that are piquing interest all over the world.  

Laser Hair Removal

Hair removal can be an annoying problem for women. If they shave, it grows back in a couple days. If they wax, it shows up again in a month. This trending product solves an age-old problem, making it easy to build a store around it.

hair accessories 2021

You can launch a hair care store and test out products by dropshipping via Oberlo. You’ll find hair products that you can sell for a higher margin.

According to Google Trends, searches for hair removal have been steadily growing. This is one of those trending products that won’t go away anytime soon. 

To market this trending product, you can build a store centering around the problem and offering the solution. Create video ads to show how your product solves the problem. Or reach out to Instagram influencers and have them promote your product for you. Ideally, do both.

Head Scarf

Over the past few months, we’ve seen categories for head scarves pop up on popular fashion websites like ASOS

This product tends to be most popular in the summer months when women have their hair up. However, it’s been a skyrocketing trend for a few years now. 

This trending product is a must have on your store. In fact, it might be worthwhile to create an entire collection of different styles in your women’s fashion or accessories store.

hot hair products 2021

You can promote the item a number of ways. 

If you own a hair accessories store, you can create a video or visual blog post with different hairstyles featuring your scarf, so people buy your scarf to get the same look. Or you can run ads on Facebook and other platforms. 

You can also reach out to influencers to take photos with your scarf and share those photos with their audience with a tag back to your page. Using hashtags can also increase your store’s visibility and get your scarfs in front of relevant audiences. 

Since promoting trending products like these come down to impulse buy, you can try and make the product viral on social media networks. 

Detangling Hair Brush

Detangler brushes have been taking over Instagram feeds. What they do is reduce the amount of pressure applied to both the scalp and the hair, which helps prevent hair loss. 

This trending product first peaked in December 2019 and after a slight dip over the next few months, it began growing in search volume again.

iconic hair brush demand

When it comes to this type of trending product, you should focus on creating video content. You can partner with an influencer to take videos using your product that you can then use for your ads. 

trending products 2020

Showing how the product helps maintain tangle-free locks is best seen in video format. It’ll help customers understand that this isn’t just an ordinary hair brush, but one with a distinct value proposition. Thus, making them more likely to purchase.

Hair Wig

Some women crave longer hair but struggle to grow it, making hair extensions and wigs one of the most popular products to sell online. 

If you look at the order volume for hair wigs and extensions, many suppliers dropshipping these products have received thousands of orders.

hair wig demand

Google Trends shows that there’s been a growing number of searches for hair wigs. Of course, it’s important to remember that Shopify bans the selling of human hair so don’t sell that. However, artificial hair is allowed on your online store.

You can market these trending products with YouTube videos where you create how to hair tutorial videos. You can also channel the power of influencers who can show off their hair extensions giving your brand a shoutout.


Barrettes are still in fashion and giving new life to the simplest hairs. Fashion icons like Ariana Grande and Kendall Jenner are taking the ‘90s trend and jazzing up their hairstyles for the red carpet. In 2021, neon barrettes rendered in translucent jelly finishes and hair clips inscribed with different phrases in rhinestones are expected to have a major moment as females worldwide aim to make a style statement.

sell Barrettes online

Google Trends’ data indicates that barrettes are back and trending, with searches for the product rising in the last few years.

barrette hair product trends

You can promote this item via influencers. Since barrettes don’t weigh and cost much, you should find it convenient to arrange samples for them. Influencers will then review your product and share it with their audiences, helping attract eyeballs to your offering.  

Straight Leg Jeans 

In the spring and summer of 2021, you’ll be seeing a rise in straight leg denim as these trending jeans are skyrocketing in popularity right now. 

Cropped varieties and raw hems will be fan favorites. But of course, you can also sell boyfriend jeans as well.

straight leg jeans trending

According to Google Trends, this trending product is still on its upward climb meaning it’s now time to jump on it. We’ll be witnessing its demand grow further over the next couple of seasons, so be sure to take advantage!

dropship straight leg jeans

When marketing denim products, you’ll want to use a similar approach as other fashion items. This means Facebook ads, influencer marketing, posting on social media and even trying out Pinterest.

If you’re looking for free denim photos for your website, you’ll find them on Burst.


Shapewear sales have been growing in popularity for a few years now, proving it’s not a fad product. 

The trending product is worn underneath a woman’s clothing to help create a more slimming look. On Oberlo, shapewear products like this one have received thousands of orders. 

When adding shapewear to your store, have a variety of styles. For example, some women may prefer having a high waist tummy tuck shapewear while others prefer one with a built-in bra.

shapewear demand 2021

On Google Trends, shapewear have been steadily growingIt tends to have a slight increase around March with a larger peak in April.

To successfully market shapewear, you need to be a bit creative and target the right people. Women who are overweight or who’ve just given birth are the ideal target audience for this type of product. 

You can promote your brand by giving affiliate links to popular mom blogs. You can also target new moms on Facebook if you plan on promoting your shapewear products through advertising.

When marketing your shapewear brand or products, be mindful that body weight can be a sensitive topic especially among postpartum women.


Athleisure has popped up on trending things lists for a couple years now. From sports bras to leggings, comfortable clothing that you can wear lounging at home or working out at the gym is on most people’s radar in 2021. 

Data shows strong search growth for the term “athleisure” and more brands are adding athleisure apparel to their stores.

athleisure google trends

You can partner with influencers who match the look you want to go after who also have a sizable audience. Running Instagram ads can help you attract customers and entice them to buy.

marketing athleisure products

Abdominal Crunch Strap

The fitness industry is always hopping on a new trend. And right now, we’re seeing that trend revolves around abdominal crunch straps.

We’re seeing some recent growth the past couple of months for search terms like “abs.” And we’re also seeing strong sales growth for several online stores in the fitness space as well.

dropship abs products

The best two channels to promote trending products like these abdominal crunch straps would be on video-based platforms like YouTube, Instagram, and Facebook. You can create demonstration videos using the product or a 10-minute workout tutorial featuring the product . 

When it comes to the call-to-action, it’s best to include it in the video with a link in your bio or in the description to encourage sales. Seeing the product in action and having some social proof that it works can help elevate your sales.


While it seems like Google Trends is showing that swimsuit popularity is declining, there are certain styles that are making waves on online stores. For example, high-waisted bikini bottoms are a hit amongst millennial women, while sustainable swimwear is a fast-growing product category, according to Lyst’s fashion conscious report. Selling these swimwear products can be a good idea as they’re likely to bring people to your store.

swimsuit suppliers oberlo

While you might not want to dive into creating a swimsuit store, you might want to test it out as a collection on an online boutique, a general store, or an accessories store so that you can build a long-term business. 

Influencer marketing is one of the best ways to promote your swimsuits. With the help of influencers, you can get quality lifestyle photos with your swimwear that you can reuse for ads and other marketing purposes. Plus, the influencer can share the post with their audience tagging you, which can result in some sales. 

Feel free to also market these trending products on Facebook and Instagram ads to get your first online sale faster.  

Fake eyelashes

Fake eyelashes are a popular beauty accessory worn to make your eyelashes appear fuller.

Oberlo suppliers have a variety of different fake eyelashes (you’ll need to have a Shopify store and connect it with Oberlo to view them). Thousands of them have been sold on the platform proving their marketability. Notably, bulk orders of the products aren’t uncommon. This shows the potential for encouraging an upsell of more fake eyelashes for customers who order through your store. 

You can also sell eyelash glue, eyelash serum, fake eyebrows, and other trending beauty products.

dropship fake eyelashes oberlo

Google Trends also shows a steady search growth for keywords like false eyelashes, eyelashes, eyelash and fake eyelashes. With so much search volume centered around eyelashes, now’s the right time to start a beauty store.

fake eyelashes trend

To promote your fake eyelashes products, you can reach out to beauty writers for women’s publications to be featured in an article. Optimizing your online store for SEO can also be effective at driving organic traffic. Aim to add both ‘fake eyelashes’ and ‘false eyelashes’ in the url slug for your product category so that you rank for both keywords. 

If you plan on creating Facebook ads, create video content around how to apply fake eyelashes or show a quick makeup tutorial where you add fake eyelashes to the look. A picture of fake eyelashes on a white background may not be as enticing to drive a quick impulse buy. So promote via video.

Nail Extensions

Nail extensions are proving to be a powerhouse in the beauty niche. And there’s a lot of proof showing their rapid growth as a trending item. 

On Google Trends, there’s been strong growth for the search term “nail extensions” since January 2011, proving that it’s a trend that’s likely here to stay. 

Nail extensions is only one of the ways you can search for this product. They’re also called false nails, fake nails, fashion nails, acrylic nails, etc, indicating that the niche is a lot bigger than you might realize at first glance.

beauty trending products

The best way to get sales selling these trending products is to focus on Instagram. You can create short videos showing how to apply your nail extensions. 

For better reach, make sure to include Instagram hashtags in your posts. By typing in the word “nail” and looking at tags in Instagram, you’ll find that #nailsofinstagram has nearly 13 million public posts, #nails has over 106 million posts, #nailart has more than 55 million posts, and there are other hashtags just like it that you can include in each post to help you elevate your post’s visibility.

Burst has free nail images you can use for your website.

Men’s Watches

Watches are a great present during the holiday season. But that doesn’t mean you can’t gift them on anniversaries, birthdays or other celebrations throughout the year.

Those looking to start a dropshipping watch business can use Oberlo to find men’s watches to sell. Sticking to the best sellers like smartwatches and chronographs gives you the best chance of landing your first few sales as they’re a hit with the audience.

men's watches interest

Since 2008, Google Trends appears to show that men’s watches have been increasing in search volume. Peak season tends to be in December, making it one of the best trending products to sell during the holidays. Many popular watch brands sell watches in the autumn and winter and other 

accessories during the spring and summer to ensure year round profitability.

Influencer and affiliate marketing tends to be one of the most powerful ways to promote a watch brand. You can reach out to influencers to take stunning pictures of your watch out in nature or styled fashionably. And then share it on their social media. As you start getting your first few sales, you can offer influencers affiliate links to promote your products to their followers and friends to reach even more people.

You can use Burst’s free watch photos for your online store.

Men’s Shoes

Shoes also tend to peak around the holidays, but this product has experienced an increasing growth during the offseason, too.

One of the most popular trending products to sell in 2021 are men’s shoes. There are all sorts of shoe styles to help cater to different preferences and tastes.

Search volume for men’s shoes have increased over the years. With December being the peak of search volume on Google Trends, but pay attention to the months in between there’s growth there too. 

men's shoes trend

You can choose to create a standalone shoe store or add it as a product collection for a men’s fashion storeThe most powerful way to market men’s shoes is influencer marketing on Instagram.

When building up your social media, aim to present your men’s shoes in lifestyle shots. You can use the pictures from influencers you reach out to for your ad creatives on Instagram and Facebook.

If you start a shoe store, you can download free shoe pictures from Burst.

Temporary Tattoos

With COVID-19 restrictions closing many tattoo shops, young men are turning to realistic henna-like ink to express themselves. Temporary tattoos are now high in demand as people see them as the next best alternative to the real thing.

You can start an online tattoo store and source products from Oberlo suppliers. Oberlo vendors have a vast range of different designs in stock, so you won’t find it difficult to add variety to your store. 

trending products 2021 tattoos

If you want to turn your tattoos into bestsellers, market these new trending products on TikTok, Instagram, and Snapchat. 

You could also use Pinterest to create trendy designs for potential buyers. On Instagram, make sure to post carousel images showcasing the different designs available in your store. 

Stuffed Toy

Whether it’s a gift for a newborn baby or a gift for yourself, a stuffed toy or a plush is always a safe bet. 

According to Vice, 7 percent of adults sleep with a stuffed animal. So if you don’t want to go after the kids niche, you can always target millennials. 

You can sell a popular product like this elephant plush. Such trending products are known to bring tens of thousands of sales for ecommerce stores, especially during winter holidays. .

kids trending products

You can market plush a few ways. You can use Instagram if you choose to sell Kawaii plush, which tends to be more popular on the visual platform. Instagram influencers love to promote eye-catching products like plush toys, inflatable toys, etc. in their feeds. 

Another option is to run Facebook ads promoting these items. If you sell plush of different animals, you can market to people who are fans of those animal pages like a pug plush ad sent to fans of pug pages. Millennials are more likely to buy plush both for themselves or for their children, making them a great audience to tap into.

Reborn Baby

While most parents feel kids are only attracted to phones and iPads, dolls are starting to become increasingly popular again. Especially the reborn baby dolls.

You can dropship reborn baby style dolls via Oberlo. You can also sell cute baby clothes for the doll at an affordable price.

reborn baby dolls suppliers

Google Trends notes an uptick in search traffic in November and December for the doll. As children’s toys like dolls are most popular around the holidays, it’s a great way to cash in on the holiday shopping frenzy. But you can start building up the audience for it early so that you can have strong sales several months from now.

reborn doll - trending product

You’ll want to avoid using the words ‘reborn baby’ on your product pages and ads as it’s trademarked. However, you can run ads for products for those keywords on Google. 

You can also market your dolls to parents who have young children. You can partner with mom bloggers to have your products featured on their holiday gift guides, in a giveaway post, or on a product review page.

Sweeping machine

We’ve been seeing strong growth for trending products like the sweeping machine. There are several products similar to this one which are also performing quite well. 

What’s interesting about this trending product is that it doesn’t require electricity but still acts as a broom and dustpan combo. This is a great product to sell on a home, kitchen, or general store.


sweeping machine

Want to get this sweeping machine in more of your customers’ hands? Your best bet will be to focus on SEO and video marketing ads. Kitchen products, unless impulse buy products, tend to perform best via search. You can build out a blog or execute an SEO/search ads strategy to generate sales. 

However, if you want to entice the impulse buy, you’re going to need to create a video showing the product being used. The picture doesn’t exactly clarify how the product performs as well as a video can.’

Reusable Bags

As people become more concerned about plastic in oceans, there will begin to be a big movement towards reusable products. We’ve already seen this with reusable straws growing in popularity in 2021 and countries banning plastic ones

So if you’re looking to create an eco-friendly store, this is a product you should consider adding as well. Google Trends data shows a steady increase in reusable bag searches, indicating that it can be a profitable item to sell in 2021.

reusable bag - trending product

You can market your reusable bags via Google Ads and SEO. You can also create Google Shopping ads to generate sales. However, the reality is most of your customers will likely be searching for the product if they’re interested in it. So having an SEO strategy will be important. 

You can also create blog content around eco-friendly topics to drive relevant traffic for your store. And you can optimize your product pages to get customers to spend on your items.

Health & Wellness Trending Products

Teeth Whitening

Yellow teeth can be embarrassing. Teeth whitening can help give your customers a more beautiful smile. As teeth whitening solves an embarrassing problem, customers may feel more compelled to make an impulse purchase. You’ll be able to sell whitening strips, charcoal powder, or bleaching kits to your customers.

teeth whitening oberlo products

While growth on Google Trends is steady, the teeth whitening niche is expected to continue to be a reliable one over the long term. If you’re looking to start a store in an evergreen niche, this trending product is worth exploring.

teeth whitening trend

You’ll notice on Instagram that influencers are constantly posting pictures using teeth whitening products. Instagram influencer marketing is the best way to drive growth for your teeth whitening online store. It allows customers to see that the product does work and gives your brand social proof. 

Giving influencers a commission for every sale they bring in through an affiliate link can help bring in sales for your store. You could also work on optimizing your brand for search engines as a long term play.

You can find countless smile photos on Burst that’ll be perfect for a teeth whitening store.

Anti Snoring

Snoring and sleep apnea can be a big problem for couples. A person who snores can keep their partner up at night disrupting their sleep. Enter anti snoring products. They can help minimize a person’s snoring (say goodbye to those sleepless nights!).

Oberlo users can dropship anti snoring products. You’ll find chin support straps, anti snoring nose clips, and mouth guards which have had thousands of product orders. Since snoring can be a big problem, you can build a brand around solving a burning problem with your products.

anti-snoring - trending product

Google Trends showcases a steady growth for the term anti snoring. The niche doesn’t seem to have any seasonal trends, which makes it a great evergreen niche.

Anti snoring products are more search based products. However, that doesn’t mean you can’t use Facebook ads to promote your brand. You’ll need to have retargeting ads running all the time that’ll show your anti snoring products in the ads. 

Creating a lot of long-form blog posts is the easiest way to direct people to your brand. The strategy has a two-fold purpose. First, it helps you rank organically in search over time. However, you also benefit from immediate sales through the retargeting ads. You’ll need to promote your content on Twitter and Pinterest using various hashtags to increase your chances of driving traffic.

Phone Cases

Phone cases have been growing in popularity since 2009 with no signs of slowing down. The phone case product that is doing better than usual is the silicone matte phone case.

Trending products like these have received hundreds if not thousands of orders. With Oberlo, you can easily add these trending products to your store without having to buy bulk inventory to test out these products for yourself. 

The best thing about phone cases is that new trends and styles are constantly emerging (thanks to smartphone makers who’re frequently releasing new handsets).

On Google Trends, keywords like ‘phone case’ and ‘silicone phone case’ have seen growth in search volume. If you’re looking for a stable yet constantly growing trend, the phone case niche is perfect for diving into right now.

silicone phone case trending product

Ads featuring phone cases perform really well on Facebook and Instagram. If the images are attention-grabbing, you might be able to drive impulse purchases. You can create standard and retargeting ads on Facebook for your products to increase your chances of landing sales. You could also partner with influencers who do shoutouts and have high-converting audiences. 

The most profitable thing to do is to give influencers an affiliate link instead of paying their fee which can get expensive. You could also ask your customers to promote their phone case on their social media for a free $5 gift card on your store. You’ll want to make sure your products are priced accordingly so that you don’t lose money or give away free products.

If you need phone case stock photos, you can get them for free on Burst.

Phone Repair Kit

With millions of iPhones in use around the world, phone-related products are a popular commodity. iPhone repair kits are one of the most popular items in the phone category. While it’s not a standalone product, the repair kit could work well on a phone case store.

trending products

Google Trends shows an increase in search volume for ‘Phone repair.’ 

You could create content around the topic of phone repair in a comprehensive blog post and add a Buy Button for the product in the article. You can also retarget customers who look at phone-related content on your store by introducing your phone repair kit before they need it.

Wireless Earbuds

Every online store has been looking for opportunities in the wireless space since the introduction of AirPods. Since not everyone has the budget to buy the premium product, the demand for alternative wireless earbuds is on the rise.

tech accessories to sell in 2021

You can work with earbud suppliers who have good reviews and place a test order to check the battery life and sound quality. With Google Trends showing an uptick in wireless earbud searches, you can expect to make a profit in a short period.


There are several ways you can market this trending product. For example, you can partner with fitness influencers who demonstrate how convenient listening to music becomes by using your earbuds. You can also run 15-second video ads on Instagram and Facebook, giving a sneak peek into the product’s features.


Trending products can help you increase your store’s sales. 

By testing high-potential items that are selling right now, you can better understand what types of products perform well. Feel free to check out these products and others in the articles below to better determine trending products to sell on your own. 

  1. Laser hair removal machine
  2. Head scarf
  3. Detangling hair brush
  4. Hair wigs and extensions
  5. Barrettes
  6. Straight leg jeans
  7. Shapewear products
  8. Athleisure
  9. Abdominal crunch strap
  10. High waist bikini
  11. Fake eyelashes
  12. Nail extensions
  13. Men’s watches
  14. Men’s shoes
  15. Temporary tattoos 
  16. Stuffed toys
  17. Reborn baby
  18. Sweeping machine
  19. Reusable bags
  20. Teeth whitener
  21. Anti snoring products
  22. Silicone phone case
  23. Phone repair kit
  24. Wireless earbuds

Which of these trending products do you plan on selling in 2021? Let us know in the comments below.

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